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"Fairchild has in place a structure to accommodate and nurture magazines that have a smaller circulation.
Newsweek officials like the economics of their smaller circulation, arguing that their readership delivers a better, more loyal demographic.
But Mr. Smith and other advertisers will be placing their ads in a newspaper with a significantly smaller circulation.
"Independents focus on the passion, not the statistics, and can launch magazines with a lot smaller circulation".
"Sports Illustrated could theoretically charge $100 a year and have a much smaller circulation, but we wouldn't be maximizing what the enterprise could make," said John Reese, the vice president for consumer marketing in the Sports Illustrated group.
Because it has virtually no subscriptions and sells at full price, it offers a better retail sales value (a measure of a magazine's value to retailers) than other titles, despite its smaller circulation.
Similar(51)
A small-scale circulation phenomenon that has aroused considerable attention on lakes is Langmuir circulation.
Fairchild is built on a platform of fashion trade publishing, with publications like Women's Wear Daily and DNR, and produces magazines with much smaller circulations and lower budgets, but rich demographics.
Tropical cyclones can form when smaller circulations within the Intertropical Convergence Zone merge.
We developed an easy-to-use, small-scale circulation-type bioreactor system that enables the simultaneous evaluation of many specimens.
It's a very small circulation..
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