Exact(5)
The theme borrows some from the famous "Uncola" campaign for 7Up and some from the famous "Think small" campaign for the original Volkswagen Beetle.
Ms. Matura said she recalled the "Uncola" campaign for 7Up, but was not familiar with the "Think small" campaign for the VW Beetle.
Mr. Case was a copywriter at Doyle Dane Bernbach, the agency that created the "Think small" campaign for the Volkswagen Beetle, when he was assigned to Lyndon B. Johnson's 1964 campaign against Senator Barry Goldwater.
They praise the small Campaign for Female Education charity (Camfed) which was set up by Ann Cotton to fund girls' education, first in Zimbabwe, and now in Zambia, Tanzania and Ghana, because of what it doesn't do.
The article praises Bernbach, who died in 1982, for leading "a velvet revolution in advertising" in the 1960's, "relying on creativity, sly humor and instinct". Doyle Dane work included the famous "Think small" campaign for the original Volkswagen Beetle, the "We try harder" ads for Avis and the "Hey, Mikey!" commercial for Life cereal.
Similar(55)
His wife was a thoughtful and at times energetic citizen, who organized small-scale campaigns for local issues; like him, she was opposed to Russia's involvement in the war in eastern Ukraine, but she was not a committed activist, let alone some sort of spy.
He remembers thinking that it was an "act of foolishness, a horrible mistake". His wife was a thoughtful and at times energetic citizen, who organized small-scale campaigns for local issues; like him, she was opposed to Russia's involvement in the war in eastern Ukraine, but she was not a committed activist, let alone some sort of spy.
Dr Warnock, who is black, spoke at a small campaign stop for Mr Carter outside his church on October 29th, introducing the young white challenger as his "brother from another mother".
Settling into his small campaign plane bound for northern Minnesota on a cold and drizzly Friday morning, Senator Paul Wellstone yanked his seat belt tighter, heaved a sigh, and confided: "I hate this".
The burden of persuading them to do so falls directly on Gov. Andrew Cuomo, whose task is to push for a new system of campaign financing that provides public matching grants for small campaign donations.
A fascinating investigation by ProPublica here aims to reverse engineer a single e-mail, that had multiple variants, asking for small campaign donations from the Obama campaign.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com