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In these markets, small brands have power.
Small brands also benefit from centralising the boring bits of the business, such as logistics.
For small brands fighting for recognition in crowded markets, almost any publicity is beneficial, he reckons.
Mouth takes those products to consumers everywhere, and in turn helps small brands stay in business.
Employees: Nine Location: Brooklyn Pitch: Many small brands of specialty food products are only available locally.
"Sometimes, this is the fate of small brands without a huge marketing budget," he added.
E-commerce and an integrated social plan can actually help small brands to go big.
They must also align their expectations for what small brands can deliver.
Acquiring small brands, however, is just one alternative for large companies.
"It's the equivalent of a mass-brand beer drinker venturing off into small brands," Mr. Kopec said.
As long as the small brands stick to their regions and recipes, they have a very loyal customer base".
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