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Skipper's, in fact, is so young it doesn't even have it's own clam shack-esque slogan yet.
"They have the magic touch, where they can take a topic and turn it into a T-shirt slogan, yet not lose touch with the issue," said Ben Popken, one of the managing editors of Consumerist.com, a Web site specializing in consumer advocacy and personal finance.
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("Victory at all costs": but how, exactly?) "We shall fight" is also a fine slogan — and yet a slogan is what it is.
Manuel, who's known to wear a blue hat that reads "Make Tijuana Great Again" in the style of Trump's MAGA slogan, has yet to comment on the most recent slayings.
"Feminism is cancer" is one of Milo's slogans, and yet it took him only seconds after learning we would both be at the RNC to offer me a lift to his "Wake Up!" rally.
He modified the 20-year-old chain's owl logo, and allowed Hooters waitresses, who wear the form-fitting tops with the restaurant's slogan, "Delightfully tacky, yet unrefined," to sign up for flights as long as they rotate back to the restaurants.
Yet slogans can backfire.
"I don't really see slogans for Kim Jong-un yet," a North Korean trader, a man in his 40s, told a researcher from Human Rights Watch in November.
Africa Ascendant is not yet a slogan that sells.
"No, no to oppressing freedoms," read one slogan that had not yet been whitewashed.
In the end, Nigerians responded in their millions to Buhari's unoriginal yet effective slogan of "change".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com