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An ill-conceived and insensitive slogan, yes, but also a highly effective campaign, which successfully achieved its aim: to provoke a strong public reaction in order to illustrate the enduring potency of offline advertising.
When Obama first heard the proposed slogan "yes we can," his reaction was: "too simple".
He also asked Axelrod if the slogan "yes we can" was "too corny," but Michelle convinced him otherwise.
("Vero Possumus" roughly translates to the Obama campaign slogan, "Yes, we can").
Everything was ready, even the T-shirts with the slogan: "Yes, we Kahn".
On the left, the Socialist Party selected the following billboard slogan: "Yes to a strong Europe facing the USA".
Similar(15)
"Yes we did," the BET correspondent Andre Showell said, updating the Obama campaign's slogan of "yes we can" and telling viewers that their eyes and ears were not deceiving them.
Hence its old slogan: "Microchips yes, potato chips no".
As the Labour Party quickly rushed out T-shirts emblazoned with the slogan "HELL YES I'M VOTING LABOUR," an opinion poll in the Sunday Times showed Labour opening up a four-point lead — thirty-six per cent to thirty-two per cent — over the Conservatives.
Yes, yes, yes, yes, yes.
Yes, yes, yes, yes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com