But the other reason Leary's phrase was adopted as an advertising slogan is that it was designed to be an advertising slogan.
The Montenegrins' new slogan is that, unless Slobodan Milosevic, Yugoslavia's president, leaves office, they will leave the federation.So why are western governments uneasy?
The implication of the bus slogan is that enjoyment would be your natural state if you weren't being "worried" by us believers and our hellfire preaching.
His slogan is that New York has become "a tale of two cities," the city of millionaires and the city of those who are either in poverty or sliding in that direction.
Governor Bush's slogan is that he is a "compassionate conservative," so he does not want to look unsympathetic to people who face discrimination or who are treated unfairly by medical insurance companies.
The genius behind Taco Bell's slogan is that it managed to connect with Latinos but not at the expense of other Americans.
The ministry's new slogan is that "education cannot wait".
One of Mr. Callaway's slogans was that his new products should be "demonstrably superior and pleasingly different".
Some posters demanding that Mr. Mubarak leave were written in Hebrew, and one of the most popular slogans was that he had a place waiting for him in Saudi Arabia.
One of Mr. da Silva's campaign slogans was that "hope vanquishes fear," and the optimism and enthusiasm that his victory engendered was amply on display.
