Some Chinese academics, though mindful that several scholars have lost their jobs in the past two years because of their liberal views, privately scoff at the ritual repetition of vague slogans that has so far marked the current campaign.
"I Didn't Know That I Didn't Know" is another of these slogans that look so shallow for a while and then all of a sudden drop off and deepen like the lobster waters off the North Shore.
Or, as Joss Whedon once put it, in a slogan that might apply to so many kinds of TV ambition, "Don't give people what they want, give them what they need".
For some time now the Brotherhood in Egypt has been split over whether to stick to the simple, familiar slogan that has served them so well, that "Islam is the solution", or to elaborate a more detailed political programme, containing potentially divisive policies on economic management, women's rights and the rights of Egypt's large Coptic Christian minority.
"My slogan was: 'You'll know she's there.' " It is a slogan that continues to define her political activities, she said, although there were times it wasn't so easy to be heard.
During its 2005 election campaign (masterminded by a political consultant shipped in from Australia, Lynton Crosby), Britain's Conservative Party rallied the faithful with slogans that were not so much tweeting on a dog whistle as tooting on a foghorn.
Maybe it's the highwaisted jeans and big hair they were peddling, maybe it was the jingles and slogans that were just so much better than today (after all, the jingle from Old Navy's 4th of July commercial this year made us want to gouge our eyes and ears out...)...
Create a slogan that will go on your posters.
Stone markers on the road carry slogans that remind travelers of what is so visually apparent: "Kashmir: a miniature heaven designed by nature for earthly people".
Concise slogans that convey only one message seem to work better than a paradoxical combination of statements in a combined slogan.
