In 2008, those heady days when Mr Obama was first elected, there was the genius slogan that captured the trajectory and history of the civil rights struggle.
Kouvalis focus-grouped the candidate's language, crafting slogans that captured some Torontonians' appetite for brash, no-frills governance.
By this point in the movie, I was ready for a slogan that would capture 2008 the way the original Wall Street's "Greed is Good" pinned down the 1980s.
She has come up with a slogan "Markt und Menschlichkeit" -- "The Market and Humanity" -- that captures the difficulty of her task.
You have to come up with snappy negative slogans that capture the essence of the other's perfidy, and then you have to market those slogans, fill the airways with them, turn them into the stuff of late-night TV jokes, weave them into the warp and weft of the society's fabric.
It ends with the slogan: "That's why music matters".
It really isn't plagiarism, since it is a slogan that occurs to slogan-minded people.
Create a slogan that will go on your posters.
You have your own identity, reflected in what could be a new state slogan that, we submit, captures New York's political reality as validly as the recall election captured California's: "Leave bad enough alone".
Concise slogans that convey only one message seem to work better than a paradoxical combination of statements in a combined slogan.
