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EVERY institution of higher learning has a slogan -- something about truth or character strengthening.
I want to say something about slogans, though, and about how slogans can become hopes, and how craftily composed hopes can elicit faith where faith isn't merited.
It closes with a shot of the woman lying on the ground, and the slogan: "You are responsible, you can do something about it".
Something about Mr. Gingrich, too, is encapsulated in his unusual slogan.
Something about a truck?
Something about Adigrat".
Something about Louis XIII.
Something about a "Godgame".
Something about leaded gas.
Something about Porridge?
Something about an apple?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com