Exact(7)
The slogan itself was not entirely original.
But then, he added, he realises that the slogan itself "doesn't mean anything".
The reason may be as obvious as Trump's campaign slogan itself: "make America great again".
I think the meaning of leading from behind has become slightly muddled because it's so easy to poke fun at the slogan itself.
But the slogan itself shows up a contradiction in the countryside's demands.The countryside is quite right to protest that it is losing its liberties.
From the opposite direction came the Keep Calm and Carry On nostalgia fest, where the wartime slogan suddenly started to appear on mugs and T-shirts and tea towels: the significance is not the slogan itself, but the tacit messages it invokes, none of which were intended by the people who first found it in 2000, Mary and Stuart Manley of Barter Books in Alnwick.
Similar(53)
However, this slogan has itself been used in a number of importantly different ways that it is worth pausing to distinguish.
(This popular letter-turned-column-turned-Rumpus slogan has reinvented itself as a T-shirt and can be purchased here).
Several years earlier, Bhutto founded the PPP, whose slogan was simplicity itself — "Roti, Kapra aur Makan" — "Bread, Clothing and Shelter".
SL COSTA RICA Pura Vida is this Central American nation's unofficial slogan, which manifests itself in many ways, not least the vitality of its national parks and nature reserves (visitcostarica.com).
It cannot, as this northeastern Oregon town did in sleepy eras past, merely come up with a slogan, say call itself the "Sweet Pea Capital," the "Apple Capital" or "Home of the Low Cost Utility".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com