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When asked whether he saw Trump's slogan differently when written in Arabic, Leslie said, "I think that Trump is going to be the best president.
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His slogan: "We think differently".
Leave it to Apple to — paraphrasing the company's old slogan a bit — think differently.
Slogan manipulation affected neophobics and neophilics differently.
Apple uses "Think Different" as its slogan, but in many ways Google is the company that truly thinks differently.
Bowie was a freak before disco made the term cool; before thinking differently was shortened into a slogan to sell computers rather than a liability.
Thinking differently--or learning to Think Different, as a Jobs slogan has it--is a hallmark of the acid experience.
"If Google had the slogan 'Be good' then maybe they would do things differently".
Their slogan reflected an almost nationalist ethos: "You were born differently.
You can imagine the press release, "New innovative model allows us to do audits differently than the competition!" Or I guess that was the slogan for Arthur Andersen.
But it was Jobs who agonized over the slogan until it was right: They debated the grammatical issue: If "different" was supposed to modify the verb "think," it should be an adverb, as in "think differently".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com