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Anyone for slimehead?
After all, the Patagonian toothfish — a large, sharp-toothed codlike fish — became popular among diners after it was renamed the Chilean sea bass; likewise the slimehead, reborn as the orange roughy.
In the real world of perception and marketing, a fish called "slimehead" — a real name, by the way — is probably not going to fly off the menu.
Chilean sea bass would not have eclipsed the catfish if it were still known as the Patagonian toothfish, nor would orange roughy have become so esteemed as the slimehead.
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