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It may have been brief and slightly futile, but dressing Davina McCall up as a chicken and making her waddle around in front of Stephanie Beacham was a small sign that there's life in the old dog yet.
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The original gesture was slightly less futile for Banks than it might have been for the rest of us, because of his profile as one of the most popular authors in the country and the fifth greatest British writer of all time, if we believe one infamous internet poll (surely skewed by net-head fans of his science fiction, a thought that makes him – literally, oddly – say: "Tee-hee!").
Its exhaustiveness is both wonderful and a triumph of humanity, but also slightly terrifying and futile.
It makes such writing seem slightly contemptible, a kind of sad and futile indulgence.
The kid in me cringes but an ever so slightly more mature version of me knows resistance is futile.
Experienced for the first time, this covert cosseting feels slightly melancholy, like an episode of Cold War fiction involving futile charades and a likely defenestration.
Also, the small band of gun control advocates are busy with slightly less sweeping issues, such as their ongoing but still utterly futile effort to make it illegal to sell a weapon to anyone on the terror watch list.
I don't think that Momofuku needs to change the longstanding name of its famous crack pie, and it would be futile to suggest that we can no longer ever liken slightly naughty things to Very Bad Things.
It is totally futile.
Resistance may be futile.
Futile rage helps nobody.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com