Depending upon the reaction from investors, we may see entire sectors resort to the same tactic or make all that more effort to hang in there, so as to distinguish the quality of their stock from their dividend-slashing competitors.
The drop in cucumber prices is partly the result of major supermarkets Morrisons, Tesco, Asda and Sainsbury's battling to match price-slashing competitors Aldi and Lidl.
Indeed, at a time when her retail competitors are slashing overheads and advertising budgets, Eileen Fisher is healthy enough to chase growth.
Once you factor in printing, distribution and returns, the cover price of a newspaper – and let's remember that Murdoch is the king of slashing prices to drive competitors out of business – barely covers the medium on which it's delivered.
It also said that it had not stocked enough light coats and other items suitable for the milder weather and had suffered as competitors slashed prices.
At United, Tilton is struggling to hang on as competitors slash prices.
Intel, or its competitors that are slashing their innovation and sales budgets?
When Oracle is at risk of losing a big contract, some critics say it retaliates by offering some software free of charge or slashing prices so sharply that competitors can't turn a profit.
In an effort to stave off rounds of price-slashing with competitors over the same brands, stores are increasingly relying on merchandise that can be found nowhere else.
In private, Boeing executives are very critical of their European competitor, accusing it of slashing prices and offering residual-value guarantees to keep its factories and workforce fully employed.
There are examples in some industries — like the airline business — of deep-pocketed companies temporarily slashing prices below cost in order to drive competitors out of business and then, once the competition is gone, sharply raising prices.
