Weighing almost six tonnes and measuring 4 metres (13ft) square, the giant slab of milk chocolate has broken the record for the world's largest chocolate bar.
But what if this slab of received thinking rests on shaky foundations?
Russian Revels recently hosted a tasting night at Pushkin House, a Russian cultural centre in central London, in an attempt use "this tasty slab of fat as a lens to understand Ukraine".
You should be aiming for a slab which is "six-fingers thick".
He'd built on a concrete slab, installed double-glazing, established a wide, lush lawn and removed 27 dangerously combustible native trees from the immediate area.
Cameron has looked medically exhausted since about February, Clegg has become so utterly submerged in self-loathing that he now spends his days reading horrible tweets about himself out loud and Miliband has already lost the strength of mind to realise that carving vaguely worded platitudes into a limestone slab is the very stupidest thing that any human being has ever suggested.
Miliband's own former advisers believe, but do not know for sure, the 8ft-high stone slab that set out his election pledges has been destroyed as planned, as one of its creators, Torsten Henricson-Bell, has ordered.
It all started with a gun, and a dose of ill-fortune; with the murder of a moustachioed Austrian and a slab of militarism, the world had made of itself a glorious war.
This thrusting pastiche palace houses an array of luxury hotels and apartments, perched above a five-storey slab of shopping malls.
Sources suggest it is a north-western tradition, and indeed, the best I've had to date was purchased in a huge slab at a Women's Institute fair in a church hall near Blackpool.
A slab of game terrine is beautifully flavoured, its intensity matched only by a pretty fearsome homemade piccalilli.
