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May 2007 Unilever bans size zero models from ads.
If we publish too many pictures of size zero models, girls want to be thin.
Actor Billie Piper has joined the debate about the proliferation of size zero models and female stars after Kate Winslet denounced the trend as "unbelievably disturbing".
Set in the glamorous world of fashion shows and rival couturiers, it tells of investigative journalist Madison Castelli's efforts to uncover the truth behind a series of murders of Size Zero models.
The fashion world was issued with a firm command yesterday to "just grow up" by the woman in charge of cleaning up an industry which has come under heavy fire for its use of size zero models.
Only as recently as January this year, Sir Philip Green, head of the Arcadia Group, which owns Topshop, snubbed size zero models at London Fashion Week, saying his labels wouldn't be using what is equivalent to UK size 4 models, translating to 31.5-inch bust, a 23-inch waist and 34-inch hips.
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There has been a mistaken notion as to what inspires women - a size two woman may be inspired by a size zero model, but a size 12, 14, 18 woman won't be.
I look forward to feeling that same freedom you've found in your body in my own (I am getting there, slowly), and I am so glad to be looking at images of someone with curves and an ass like you instead of just another scrawny size zero model.
We know women are tired of seeing an army of similar-looking size eight models".
Size six models and their mannequin counterparts are a part of that desire to create a perfect, dreamlike image, which is unobtainable by most women exactly because it is designed to be something otherworldly.
"In the society we live in, young women are still looking at size two models in magazines and worrying what they look like," says Baroness Sue Campbell, who will shortly step aside as chair of UK Sport after 10 years in the job.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com