Actually, Martin reacted with grace, treating the firestorm as an occasion for a pint-size vanity project.
In the U.S., some blame vanity sizing (the manipulation of sizes to make customers feel slimmer), but most of the disparity actually comes from a lack of industry standards.
It had all been a question of "size" and male vanity.
Newcomers, invaders, and the inhabitants themselves were so confused by its multiplicity, variety, vanity, size, brutality, and grace, that they lost sight of what it was.
The results could yield more predictable fits, provided that apparel companies abandon the growing practice of "vanity sizing," or purposely assigning lower numbers to sizes in order to flatter, say, a size 12 woman who finds she fits into size 10 pants.
Some manufacturers create "vanity sizes" and deliberately mis-state the size of their bras in an attempt to persuade women that they are slimmer and more buxom.
Fasanella told me that the notion of "vanity sizing" — whereby retailers deliberately increase the measurements of each clothing size so that women feel better about the number on the tag and therefore spend more — is a myth, at least as it's usually described.
