"It's to make clear our audience is growing both in size and engagement," said Quarles.
"I think what that shows is the size and engagement of our audience," she said in an interview on Wednesday.
"It's to make clear our audience is growing both in size and engagement," said James Quarles, Facebook's regional director for Europe, the Middle East and Africa.
Coupled with comScore's numbers and you can guess that the site is growing both in total size and engagement.
Q&A services stand and fall on the size and engagement of their user-base so the team behind LocalUncle decided they needed a slicker, speedier app.
Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
"What we expect to get is concrete metrics that tell us both audience size and engagement in the programming as well as the advertising," says Mark Kroese, a general manager at Xbox Live.
Despite YouTube's size and engagement (there are 6 billion hours of video watched per month – that's 20,000 years of video watched every day!), brands have had a hard time reaching audiences on YouTube.
Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer can command as much as $300,000.
The tools of the trade have been changing since the first long-range rifles were truly deployed in WWII, and sniping has increased in effectiveness and importance as technology has made weapons more lethal and reduced the size of engagement parties.
