Examples, taken from restaurant Web sites, include a 24-ounce white chocolate Frappuccino Blended Crème with whipped cream at Starbucks, at 760 calories, and a Burger King meal consisting of a triple Whopper with cheese, a king size Coca-Cola and a large French fries, with 2,120 calories.
The original size of Coca-Cola was just 6.5 ounces.
Daintiness: in the era of super-size fries and cola, one is overwhelmed by the small scale of the serving vessels and of the portions they must have dispensed.
Once these entrepreneurs join the program, they get the benefit of funding and access to a range of resources that only an organization the size of Coca-Cola could provide.
The company launched the program with the idea of giving startups with cool ideas some seed money — a million or less — along with access to the vast resources only a company the size of Coca-Cola could provide.
Consider portion size alone: Drinking Coca-Cola in the 1950s meant consuming a 6.5-ounce glass; today the 7-Eleven Double Gulp is roughly 10 times that size and contains nearly 800 calories.
Both companies are also personal, local affairs, whose images, uses and tastes are changed by the people who lead them as well as by the people who produce and consume their products.The career of Roberto Goizueta is testament to how even a company of Coca-Cola's size can be bent to the will of one man.
Stevens cites the public health leadership of Mayor Michael Bloomberg, who banned smoking in public places and has taken tough action against junk food marketing, including his attempt to ban super-size cartons of colas in New York.
"It's part of our overall effort to increase packaging diversity so that people have more choices of packaging and portion size," said Susan Stribling, a Coca-Cola spokeswoman.
This can be size or influence, like Coca-Cola and WWF for example, or more with set priorities like Bell and their commitment to mental health.
