The site's motto is "For the fans, by the fans".
And, this spring, Reese Witherspoon launched Draper James, a Southern-inspired Web site, whose motto is "You only get one life, so let's make it pretty".
I also poked around the bargain bins at the online bookseller Ecampus.com, where the site's motto is "Textbooks and Stuff.
So he and Ms. Reynolds, with help from staffers, Vicky and Liz Semrow, and Furlan Primus, created www.SellUsYourBooks.com, a Web site whose motto is: "We buy books.
Many writing on Mr. Wales's user page seemed dumbstruck at the idea of Wikipedia spending its time to verify academic authority when the site's motto is "the encyclopedia anyone can edit".
Organized about 10 years ago, they have a Web site, a motto ("different, younger, wilder") and a manifesto strong on rule breaking and weird flavor combinations: "blutwurst strudel with scallops — any questions?" Americans inured to shock tactics in the kitchen might find the wild ones a little tame, but the sense of youthful energy is infectious.
According to Carlson the site's motto is "every seven minutes," and will be speedier than its competitors, including HuffPo and The Drudge Report.
At the age of 26, she is trying to create a mini-media empire around covering startups in a "fun way," (the site's motto is "business made casual').
The Designism Connects Web site carries the motto "causes and creatives for social change".
The Hutaree Web site features the motto "Preparing for the end time battles to keep the testimony of Jesus Christ alive" and a video showing rifle-toting men in camouflage running through woods and firing weapons.
