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But Ford, despite its losses and sinking sales, is not in as dire shape as its two domestic competitors.
The case study we published last week chronicled the advertising woes of Firehouse Subs, a fast-food chain that experienced sinking sales in the depths of the recession.
Instead, Toyota executives vowed not to repeat its overheated expansion strategy of the mid-2000s, which left the company vulnerable to sinking sales during the recession.
Circuit City Stores fell 7 cents, to $3.98 after posting a first-quarter loss that was wider than last year's because of sinking sales at established stores.
Never mind that the stock market is considerably lower than it was last winter and that the Nasdaq has been sinking, sales figures for everything from cottages to castles are soaring from Westhampton to Montauk.
BMW, which had acquired Rover in the early 1990's in an effort to expand beyond its traditional niche in high-priced, sporty cars, was bleeding cash by the billions as a result of high costs and sinking sales.
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"Inventory used to flow in and out," said Mr. Wu, the faucet and sink sales manager.
One tweet or one statement about a food product could potentially sink sales and stock prices.
Whether sinking snakeskin sales in New York City will mean more pythons in the wild is an open question.
There are concerns about sinking iPhone sales and its ability to recover — even with a successful launch of its next iPhone, which is expected to sell very well thanks to pent-up demand for a truly innovative iPhone.
Sales of its mainstay product — the album — continue to sink, and sales of digital music, including individual songs, have not increased fast enough to offset the decline.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com