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The scanty data come mainly from a single survey.
They're an "estimated figure", says Newsworks, since "no single survey measures all platforms in detail".
In any single survey, there are too few Greens to assess reliably what is happening.
Now, it's almost always a mistake to put too much weight on a single survey.
Nevertheless, we agree with critics that the limitations of inferences based upon a single survey make additional surveys desirable.
It turned out that a single survey question can, in fact, serve as a useful predictor of growth.
Bridget Jones and Carrie Bradshaw could have told you the same thing without brandishing a single statistic or citing a single survey.
At this early stage, opinion polls bounce around quite a bit, and no single survey should be accorded very much weight.
The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend?
The method is also applicable to a single survey in which different questions are asked or different sampling methods are used in different strata or clusters.
Extant research, however, has been criticized for using single survey items of unknown reliability to define adult attitudes on alcohol policy issues.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com