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It is tempting to explain fads on the basis of a single motive such as prestige.
I wish there was one single motive we could see, so we could address it and go back to a lower figure".
There are many in the health service who share our views, and for all of them there is one single motive – to keep the NHS as a publicly funded service, for the good of the people, and not one that is only there for those with the means to access care.
Terbush started Covalent Technologies in 1994 with a single motive: to provide support services and commercial software modules that could be added onto open source software running on Apache web servers.
The concept of all Internet access via a generic browser can be likened to many major technological breakthroughs in the past for instance, historically during the industrial revolution, a single motive force drove all the machines in the factory.
From a psychological standpoint, few actions are determined by a single motive.
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The characterisation of government as a single homogeneous body, with common goals and single motives, enabled participants to establish a simple narrative that, during discussion with others, served to consolidate a generalised view.
By contrast, the accumulation of circumstantial evidence, when it points to a single, overwhelming motive, can be enough to allow juries a leap of faith.
Like other theorists who have reduced human psychology to a single dominant motive – Epicurus, Nietzsche, Freud – Hobbes aimed above all to make people more realistic.
One of the more useful of such principles has been the technique of constructing large-scale compositions from transformations and developments of a single germinal motive, often merely two or three notes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com