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"Ooh La La", Supernatures opening track, inspired by T. Rex, was chosen as its lead single "because it was up and in your face and it carried on the theme of the glammy, discoey beat from the last album".
The latter were put on alert that this was a hot Columbia single, because it was pressed on red vinyl.
Which is why I launched the album and the record company first with "Sky-skating" as a single, because it was the only immediately accessible track.
The band picked "Feeling This" as the first single because it was representative of the transition the band had undergone since Take Off Your Pants and Jacket.
"In My Place" was the first song recorded for the album and the one that the band released as the album's lead single "because it was the song that made us want to do a second album.
"Ooh La La" was chosen as the album's lead single "because it was up and in your face and it carried on the theme of the glammy, discoey beat from the last album".
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No one knows how much immunity a single shot provides because "it wasn't studied as a one-dose vaccine," Clements says.
One thing he shouldn't do is play her his new single, because it's a bit better than hers and no one likes a show off.
The singer Lily Allen has revealed that she turned down an offer to take part in Sir Bob Geldof's latest version of the Do They Know It's Christmas charity single – because it's too "smug".
But when everybody heard the track they said 'you've got to release that as the single because it's something special'".
It has a great riff and when I played the song for him, we decided that it should be the single because it's so catchy and the hook really grabs you.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com