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While you might think of the Unilever-owned brand as simply soap with ¼ moisturising cream, it's so much more than that.
Every car nerd has their favorite brand or formula from ammonia-based glass cleaners to TSP or simply soap and water.
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Or the "Kaleidoscope Pearberry Soapsicle" ($5), made by a woman in Daytona Beach, Fla., who calls her shop Simply Soaps.
Simply having soap is not enough to change handwashing behavior.
These are simply plain soaps, sometimes with one or two fragrant or coloring ingredients.
But some people seek out soap simply because it provides a sensual and decorative experience.
If it wasn't for what was going on outside the window then, Mad Men would simply be a soap opera set in an ad agency, and would be in danger of getting stale, however fine the writing.
The New Yorker, June 13 , 1936P. 9 Party leaders regardless of party should be interested in a new product known as the Portofold, which is simply a portable soap box designed to solve every problem of an outdoor orator except rain and what to do when somebody from the rear throws something.
By Warren Moscow and E. B. White The New Yorker, June 6 , 1936P. 7 Party leaders regardless of party should be interested in a new product known as the Portofold, which is simply a portable soap box designed to solve every problem of an outdoor orator except rain and what to do when somebody from the rear throws something.
In the 1950s, marketers like Ivory Soap simply sponsored shows via ad breaks during the program.
The end of World War II was another period of "if you build it, they will buy". With pent-up consumer demand uncorked, an effective ad might read simply, "Buy Ivory soap," and shoppers were happy to comply.
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CEO of Professional Science Editing for Scientists @ prosciediting.com