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And the much-feared commercial disaster simply didn't take place.
Though startling at his best, Hugo himself has a hit-or-miss quality that makes us wonder if he simply didn't take enough (or any) trouble.
"I think some people went too hard into China and simply didn't take into account how keen the Chinese are to buy elsewhere — also to avoid paying high duties," said Michel Parmigiani, founder of Parmigiani Fleurier, another Swiss watchmaker.
To start with, BlackBerry's co-chief executives, Mike Lazaridis and James Balsillie, simply didn't take the iPhone seriously at first — just as An Wang didn't take the personal computer seriously.
It's one of the last two years' biggest success stories, but Musical.ly's triumph was rooted in the failure of a struggling startup called Cicada, an educational app featuring short explainer videos, that simply didn't take off.
"We simply didn't take account properly of the pull factor of England for people with skills who could probably find a bigger market [in the UK] for their skills – you know, the Polish plumber".
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More persuasively, they simply did not take Zimbabwe's last five wickets quickly enough yesterday.
North American Soccer League teams simply did not take the Open Cup seriously and declined to participate.
Under that system, as it was applied in the Americal Division, violations of the rules of engagement simply did not take place.
The last 74 calls, he added, were "particularly egregious violations of the TCPA and indicate that TWC simply did not take this lawsuit seriously".
It was a crazy, aggressive strategy that few bidders would even dare to undertake, and it might be that Mr. Gribkowsky and the other banks simply did not take the bid seriously.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com