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According to the Global Brand Simplicity Index, Google, McDonald's, Burger King, KFC, Ikea, Netflix and German discount supermarkets lead the way among globally "simple" brands.
And in our marketing practice, we've found that brands scoring in the top quartile of the "decision simplicity index" are 85% likelier than those in the bottom quartile to be purchased by consumers.
The agency is known for its work for companies like MasterCard, USX and Xerox as well as for efforts to simplify the way corporations and government agencies communicate with consumers through initiatives like its annual Global Brand Simplicity Index survey.
"The Global Brand Simplicity Index has shown year after year that the benefits of simplicity remain constant," said Howard Belk, co-CEO and chief creative officer at Siegel+Gale.
But the Simplicity Index — based on research among 6,000 consumers by the brand specialists Siegel & Gale — doesn't just measure customer service, it also examines the complexity of businesses' products.
But banks, despite their claims of improving customer service, are leading the way in letting people down and leaving them exasperated, according to the 2012 Global Brand Simplicity Index.
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Reliability of the rotated factor scores [ 33, 34], Bentler's [ 35] simplicity and Lorenzo-Seva's [ 36] loading simplicity indices were then examined.
For the reason of simplicity, time index t is omitted.
For simplicity, the index is omitted in the following formulation.
For simplicity, the index i is used to refer the different type of probing signal.
Notice that for q ≥ C u, the transition probabilities in these matrix blocks do not depend on q, and therefore, for simplicity this index can be omitted, that is, A q, l u = A l u and A ¯ q, l u = A ¯ l u for all q ≥ C u.
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CEO of Professional Science Editing for Scientists @ prosciediting.com