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I also wish Saïd Sayrafiezadeh had a surname that is simpler to pronounce.
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For example, people with names that are simple to pronounce are viewed as more intelligent than people with longer, less pronounceable names.
People generally prefer not to think more than necessary, and they tend to prefer objects, people, products, and words that are simple to pronounce and understand.
When I was in fifth grade, I had a teacher who got so tongue-tied pronouncing my name (it's actually pretty simple to pronounce) that she just said, "Oh whatever the heck your name is".
Respondent: [laughs] They are simple to pronounce Interviewer: How did you get that name?
Merging allows names to remain simple and easy to pronounce.
The company is expanding beyond China to Indonesia, and has changed its name to "Mi" (far simpler for non-Chinese to pronounce).
"Simple things, like how to pronounce the word 'comfortable'comfortable
Having studied Russian as an undergraduate, she found simple Polish phrases easy to pronounce.
The researchers--John Houde, a psychophysicist at the University of California, San Francisco, and Michael Jordan at the Massachusetts Institute of Technology in Cambridge--developed a computer program that prompts people to pronounce simple words while it simultaneously plays their voice into headphones.
We discovered that companies with simpler names that were easier to pronounce received a greater post-release bump than did companies with complex names.
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CEO of Professional Science Editing for Scientists @ prosciediting.com