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The phrase "simpler idea" is correct and usable in written English.
You can use it any time you want to refer to a concept which is easy to understand or straightforward. For example, "After experimenting with complex solutions, we decided to go back to the simpler idea."
Exact(16)
What's a simpler idea than Meals on Wheels?
Time's Richard Corliss had a simpler idea: "Please, please, go back and make Judd Apatow movies".
This is a much simpler idea and an idea that is used by nature in many examples - it is camouflage.
Communicating an idea like historic preservation or environmental protection is more difficult than the simpler idea that most consumer brands are pushing: buy me.
I have a better and simpler idea: Why not identify and disarm the single human gene that causes the allergy in the first place?
The small downtown was a throwback to some simpler idea of American vacations, a couple of ice cream stores that sold taffy and fudge, a gift shop with T-shirts in the window that said lake.
Similar(44)
There is, of course, a real story here, but also a much simpler, Idea-Frei way of telling it.
Such a simple idea.
"One simple idea," Garland said.
Simple idea, big consequence.
A simple idea, rendered efficiently.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com