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The second example is a product called Reuters Market Light: a mobile micro-information service for Indian farmers that provides them with simple to understand information on crop prices, weather reports and advice on farming; Since launching just over 3 years ago the service has had well over a million users and we've now rolled it out to cover a dozen Indian states.
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"The new reports are clean and simple in design and contain detailed, easy to understand information directly influenced by user comprehension studies and extensive design work.
Feedback loops are simple to understand: you produce something, measure information on the production, and use that information to improve production.
The participants emphasized that the community "must have information that is easy and simple to understand".
The screen-to-screen dialogues are backed up by layers of visual information, not all of them as simple to understand as the display for "The Birds".
For citizens to be engaged with information from government, it also needs to be accessible in ways that are simple to understand and linked to campaigns that impact their daily lives.
The base of VolSurf is to compress the information present in 3D maps into a few 2D numerical descriptors that are simple to understand and to interpret.
Sometimes that means a succinct simple to understand piece while other times you need to write a piece filled with jargon, complex language and loads of information.
Simple to understand, and easy to explain.
"It's simple to understand.
The reasons are simple to understand.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com