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"It is proving incredibly difficult to orchestrate that with 30 bus operators, six rail operators – we can do it for the tram because we own it – but trying to have a ubiquitous, simple ticketing scheme at a price people can afford is not easy," Lamonte said.
"At the moment they are frustrated that there isn't one simple ticketing system, and that they don't have a say when routes are cut".
Moving beyond simple ticketing, the company also provides a customer relationship management toolkit and monitoring technologies for venues, in addition to getting people through the door.
However, that might be a little harsh – the concept is still in its infancy, but might now be breaking through to a mainstream audience who in the past have relied on simple ticketing sites like Ticketmaster and Live Nation.
She said: "What this system would deliver is greater transparency about how that money's being spent but also it would give local people more of a voice because they are frustrated that there isn't one simple ticketing system, that they don't have a say when routes are cut".
Similar(55)
"Even if you only want a simple ticket, an agent can advise on how to get the most for your money, eg by telling you about extra free stops and other tricks of the trade.
Like Sandra Bland, that situation irritates me because it was a simple ticket that shouldn't even require anything.
The tour, which is very well-reviewed on Yelp, is not the sort of factory tour that requires a simple ticket.
Three months after passengers thwarted a terror attack on board a Thalys high-speed train connecting Amsterdam to Paris via Brussels, controls at the station remain minimal, with only a simple ticket check on the platform.
For passengers, alliances offer simpler ticketing and smoother connections on intercontinental trips, as well as the chance to earn and redeem frequent-flier miles on other member carriers.
redBus aggregated this complex market onto one simple bus ticketing platform for all of India.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com