Exact(4)
Yet the simple headlines obscure a much more complex story.Channel fishermen near Calais or Boulogne usually catch sole and langoustines.
Jay Hatfield, co-founder and president of Infrastructure Capital Advisors and portfolio manager of the InfraCap Active MLP exchange-traded fund, said if an agreement to freeze production is announced at this meeting, people need to look beyond the simple headlines.
But simple headlines miss a point: with the Stone Roses, there was always an aura, so even if that famous Ally Pally gig was actually rather unimpressive – Dan remembers the sound bouncing around the venue and a palpable sense of letdown – it's still thought of as something special.
Stick with simple headlines that everyone will understand.
Similar(56)
Published in The New York Times, it had the simple headline "Let Detroit Go Bankrupt".
HSMR is used because it provides a simple, headline-grabbing way of conveying what is usually complex failure inside a hospital.
Published just two weeks after the nation chose Barack Obama to be president in 2008, the Op-Ed by Mr. Romney in The New York Times had the simple headline "Let Detroit Go Bankrupt".
"PLEASE release him," read the simple headline in three large-type Chinese characters on the front page of the October 23rd edition of New Express, a newspaper in the southern city of Guangzhou.
Chris Shaw, senior controller for Five (and one of this year's MGEITF Dragons - others include Sky's commissioning editor, entertainment, Steve Jones) agrees that short, in this case, really is sweet: "Start with a simple headline concept.
Its pungent, delirious morning-after edition bannered a classically simple headline: "GLORIOUS!" A celebratory sidebar only hinted at this city's burgeoning sense of renaissance: "We were just too tough, too good".
An ad for the toy seller eToys.com scored over 100 in all three Starch categories because its simple headline -- "Find the perfect book for your child every time" -- complied with another of Starch's golden rules: answer the reader's question "What's in it for me?" right away.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com