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The answer is deceptively simple: embracing self-cannibalization. Self-cannibalization occurs when a company chooses to proactively replace one product or process with another that is potentially worth less.
iOS did this by making smartphones simple, embracing the concept of "Apps" better than anyone else had before, and by riding that massive wave of momentum that comes from being Apple's next shiny thing.
Embracing what's seen as marginal or in-between -- as well as our own attraction to the marginal and in-between -- is the simple embracing of the fullness of humanity.
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The strategy is simple: embrace the challenge, and keep on keeping on.
Its message is simple: embrace community, educate yourself, make a stand.
The answer was simple, embrace contradiction.
But then there was this: the simple embrace, away from the cameras, of two bereaved nieces, brought together across a massive and violent divide by their common loss and their common disgust towards the death penalty.
And all it took was one simple embrace.
The conference did not call for a simple "embrace of pacifism" as Winright and Allman suggest.
That is why the simple embrace of metropolitan America's liberal values and economic elite hurt Democrats with working-class voters in both the big cities and in rural America.
On Sunday, I stood along the border of Tijuana and San Diego, as a door was opened in the fence between Mexico and the United States, where bystanders were privileged to witness the reality of this driven home in the simple embrace between a man, and the five year old daughter he was able to hold and hug for the first time ever.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com