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More than simple consumer choice is involved.
Investors have been attracted to Dunkin' Brands' simple consumer story and its capacity for growth.
(According to Mr. Kalle, there is no simple consumer test that can check a router's speed).
Hybrid terrestrial and internet TV offered by a telephone company is not a simple consumer proposition to explain.
Behind the fairly simple consumer settings was a sophisticated live marketplace, whose software and analytics were designed by I.B.M. Research.
"If you focus on a really simple consumer product, that's better than worrying about what everyone else is doing," Mr. Murphy said.
Similar(33)
"It will be my key priority over the next years to work, in cooperation with other commissioners, on a simple, consumer-friendly legal framework for making digital content available across borders in the E.U.," said Viviane Reding, who was the European media commissioner last autumn when the commission published an invitation for proposals on how to achieve this goal.
The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.
The C.S.A. model is simple: consumers commit a certain amount of money to a farm up front in exchange for a portion of the future harvest.
Viewers acquainted with Mr. Haneke's work may find "Amour" too cold, cruel even, and its depiction of suffering a punishing, familiar gesture from a director who's long been interested in transforming spectators from simple consumers into critical thinkers.
The logic is simple: consumers and businesses spent the best part of a decade borrowing and spending, and cannot be relied upon to spend Britain's way out of recession.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com