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The oddball paradigm, being a simple discrimination task, has been widely used to probe attentiveness in different vigilance states [1] [5].
Volitional attentiveness is much trickier to study than is a simple response to a stimulus, yet scientists have made progress through improved brain-scanning technology and the ability to measure the firing patterns of specific neurons or the synchronized firing of clusters of brain cells.
It may function as an advance organizer that guides attention through the lectures and thus enhances attentiveness.
Attentiveness is a human state, and our reserves of attention are finite.
To monitor attentiveness, participants were required to maintain gaze on a central fixation spot and perform a simple task that involved detecting a small brightness change at the fixation spot.
Experts in the financial services industry will tell you that an industry that began by marketing itself based on performance and attentiveness to the needs of the investor became over time an industry based on marketing, pure and simple.
They dramatize sheer attentiveness.
Silent attentiveness was expected.
Beware unusual attentiveness.
The common denominator is attentiveness.
It may also promote attentiveness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com