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It is not that silly brand names are new.
"We're not going to be the silly brand nobody remembers in a few years".
His partner in crime, Dean Ween, formed an offshoot project called Moistboyz to pursue a more aggressive (albeit equally silly) brand of rock.
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While it's exactly the sort of quote on which he's built his aggressively silly personal brand – a brand so successful that many of us now unquestioningly refer to him as "Zlatan", a one-word moniker that makes him sound like a forgotten cast member from ITV's Gladiators – it's also such bollocks that it feels necessary to call it out.
Along with smarter marketing, Sony needs to drop the silly Xperia branding.
iPhone / iPad You could think of this as SillyWigBooth, except branded.
Its self-conscious attitude of retrospection -- the careful attention to the silly haircuts, sneaker brands and gym shorts styles of the past -- distinguishes "Wet Hot American Summer" from its earlier models.
We've seen a lot of cool takes on these new profiles –– including shots from Mars, silly themes, and brands and celebrities expressing themselves in clever ways.
Silly and spurious though brand names often are, they can tell us something about our changing desires and concerns.
Robinson's comedy brand of "silly, musical seriousness" meant that he stole scenes in The Office, Hob Tub Time Machine and This is the End.
The lyrics traffic in outlandish rhymes with open, silly self-delight, using brand names, celebrity names and a steady flow of obscenities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com