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The Silk brand has breached just 8% of U.S. refrigerators but has a 64% repeat purchase rate.
In 2002 it bought White Wave, maker of Silk brand soy milk (made from organically grown soybeans), for $189 million; early this year it added Horizon Organic, an organic milk producer, for $287 million.
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"How can you say you are patriotic?" Mr. Wang said that while he sympathized with the vendors, "the Silk Market must fundamentally change" and shift its focus from counterfeit goods to genuine pearls, silks, homegrown brands and tailoring services.
So from a strategic and creative point of view, it made sense for Galaxy to communicate its "silk, not cotton" branding through these qualities.
In a place where you might luck into lightly worn red Marni flats for $59.95 or a J Brand taupe silk jumpsuit for $29.95, neither second thoughts nor effective air-conditioning are part of the bargain.
Silk threads (and silk ribbons).
"We want to make silk the cashmere of summer," said Gildo Zegna, the brand's chief executive, explaining how each base fiber can be linked to other options.
Phantom's main product line is called Silks, the dominant hosiery brand in Canada.
The room has black stained oak floorboards; windows are covered in Jim Thompson-brand Thai silk curtains; and the walls are plastered off-white.
In January, the Goodmans and their shareholders sold Earthbound to White Wave, a Colorado-based company whose brands include Silk and Horizon Organic, for about $600m.
Epaulet is its own hermetic world, a corrective to its surroundings, which made it easy to fall for those McNairy shoes and take them home, along with a store-brand purple silk faille tie ($60) and a Tanner Goods belt, a slab of natural English bridle leather I had coveted for a while ($70).
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