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For products that will be sold to consumers, most companies employ a Most Significant Digit (MSD) pricing strategy.
Hence, pricing strategy is not significant for the European chocolate industry in terms of positioning brands.
In a recent study I conducted with Prof. Karen Zheng, we found that as consumers have become more strategic about purchases, behavioral motives like regret and availability misperception are significant factors and should play a key role in pricing strategy.
Traditionally Sony employs a pricing strategy similar to Apple's in that they price it right the first time and significant price drops only happen when a successor is ready.
Q And your pricing strategy?
Does her pricing strategy make sense?
The pricing strategy seems to be working.
–Pricing: What pricing strategy have you devised?
He would not comment on pricing strategy.
The company also had a pricing strategy.
Barnes & Noble declined to comment on its pricing strategy.
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