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Others mentioned signaling value.
The intangible asset includes advertising investments and brands whose signaling value is undoubted at 'hard times', when cultural entrepreneurs have to signal their 'identity and reputation' in order to increase grants and, as a consequence, revenues.
Because it's so hard to get into, most people in the world can be confident that anybody who gets IN to Harvard is already talented and motivated, which leads to the next step... You've already gained most of the signaling value with your acceptance letter, so why spend all the money to get the diploma?
Now, McDannald et al. have devised an approach that can tell the difference between neurons signaling value and neurons signaling features.
In this study we hypothesize that patent activity has a signaling value that diminishes once information asymmetries between investors and funded firms lessen.
Nevertheless, until now, only a few experimental studies on birds demonstrated a condition-dependent expression of UV ornamentation [ 8, 9] supporting a potential signaling value of UV coloration in sexual selection.
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As social networks improve, we make investments in the multiple ways we can signal value to each other.
A velvet rope with a line signals value to people passing by because the place appears to be worth waiting for.
One reason may be its signalling value.
"Today I send a clear signal: value for money will be our top priority for aid".
Vertical axis indicates the output signal value.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com