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The global positioning capacity could also provide information on the amount of traffic moving past billboards, aiding the outdoor ad industry in the notoriously difficult task of measuring signage exposure.
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And it is not always easy, with each constituent battling for exposure, even on sidewalk signage.
The analysis did not include alcohol advertising placed on player uniforms or on field and stadium signage, and therefore likely underestimated actual alcohol advertising exposure, the study published in Drug and Alcohol Review found.
"Signage, homeowners, parking.
Signage is scant.
"There's virtually no signage.
Signage ran the other way.
Take the graffiti-style signage.
Most signage includes English translations.
No signage alluding to that though.
Being in the signage industry, I do pay a lot of attention to, well, signage.
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