shrinking market share

USAGE SUMMARY

The phrase "shrinking market share" is correct and usable in written English.
It can be used when discussing a decline in the portion of a market that a company or product controls, often in a business or economic context. Example: "The company's shrinking market share has raised concerns among investors about its future profitability."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

36 human-written examples

Growing consolidation across multiple industries, but shrinking market share: What is going on?

Harvard Business Review

BlackBerry, based in Waterloo, Ontario, is struggling to hold on to shrinking market share.

MIT Technology Review

With nearly a dozen of its own, GM already has too many for its shrinking market share.

The Economist

Under Cerberus's ownership, Chrysler has been cutting jobs and vehicle production to match its shrinking market share.

The New York Times

S. & P.'s auto-industry group had produced a rigorous report on G.M.'s finances, emphasizing the company's shrinking market share, excess capacity, and declining profitability.

The New Yorker

Now, nearly two years later, the patient is still suffering from many of the same symptoms: a stagnant business, shrinking market share and a shortage of innovation.

The New York Times - Tech

Human-verified similar examples from authoritative sources

Similar Expressions

24 human-written examples

Shrinking market shares have forced G.M., Chrysler and the Ford Motor Company to close more than a dozen assembly plants and shed tens of thousands of workers in recent years.

The New York Times

But the Big Three also need substantive changes to drastically cut costs, industry analysts said, including trimming their glut of products and sprawling distribution networks to go with their shrinking market shares.

The New York Times

In contrast, Nokia, which recently reported shrinking profits and shrinking cellphone market share, trades around 17 times earnings.

The New York Times

The original post said testing made up for shrinking textbook market share; the company says it is digital resources.

The Washington Post

Tens of thousands of students closed their accounts, shrinking that market share by 10% in just two years, while dozens of students' unions across the country campaigned relentlessly for systemic divestment.

The Guardian - Opinion

Expert writing Tips

Best practice

When discussing a company's performance, quantify the "shrinking market share" with specific percentages or figures to provide a clearer picture of the situation. For example, "The company's market share shrank from 20% to 15% over the past year."

Common error

Avoid assuming that a "shrinking market share" is always due to a single cause. Often, it's a combination of factors like increased competition, changing consumer preferences, and internal inefficiencies. Perform a thorough analysis to identify all contributing factors.

Linguistic Context

The phrase "shrinking market share" functions primarily as a noun phrase, where "shrinking" acts as an adjective modifying "market share". As Ludwig AI confirms, it describes a decline in a company's portion of a market.

Expression frequency: Very common

Frequent in

News & Media

77%

Formal & Business

13%

Science

10%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "shrinking market share" is a common and grammatically correct phrase used to describe a decline in a company's portion of the market. Ludwig AI confirms its validity, and its widespread usage in news, business, and scientific contexts highlights its importance in understanding business performance. Alternatives like "declining market share" or "decreasing market share" offer similar meanings. When using the phrase, it's crucial to quantify the decline and avoid attributing it to simplistic causes. Understanding the multiple factors at play is essential for effective strategic responses.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

declining market share

Replaces "shrinking" with "declining", emphasizing the downward trend.

decreasing market share

Substitutes "shrinking" with "decreasing", highlighting the reduction in market portion.

diminishing market share

Uses "diminishing" instead of "shrinking", suggesting a gradual reduction.

eroding market share

Replaces "shrinking" with "eroding", indicating a gradual wearing away of the market position.

falling market share

Uses "falling" in place of "shrinking", emphasizing the drop in market share.

contracting market share

Replaces "shrinking" with "contracting", focusing on the reduction in size or scope.

loss of market share

Shifts the focus to the "loss" rather than the process of shrinking.

reduced market share

Uses "reduced" instead of "shrinking", highlighting the outcome of the reduction.

weakening market position

Changes the noun phrase to focus on the weakening of the overall market position.

deteriorating market share

Substitutes "shrinking" with "deteriorating", stressing the declining quality or condition of the market share.

FAQs

What does "shrinking market share" mean?

A "shrinking market share" indicates that a company controls a smaller portion of the total market for its products or services compared to previous periods. This can result from increased competition, changing consumer preferences, or internal issues.

What are some synonyms for "shrinking market share"?

Alternatives include "declining market share", "decreasing market share", "diminishing market share", and "loss of market share".

What are the common causes of a shrinking market share?

Common causes include increased competition, failure to innovate, poor product quality, ineffective marketing, and changing consumer trends. Addressing these issues is crucial to reverse a "shrinking market share".

How can a company address a shrinking market share?

Companies can address a "shrinking market share" by improving product quality, enhancing marketing efforts, innovating new products or services, reducing costs, and focusing on customer satisfaction. Analyzing market trends and competitor activities is also essential.