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As military budgets shrink, competition among manufacturers for new contracts will continue to grow more intense and in some cases more acrimonious, analysts say.
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"The markets are shrinking, competition is brutal, we are under pressure from imports and an incentive war is on," Mr. Zetsche said at Chrysler headquarters here today.
Blame shrinking competition, the creeping cost of technological advances (scratch-resistant, anti-reflective coating anyone?) and the runaway prices of luxury goods: designer eyeglasses that cost $500 and up no longer shock.
Still, the increased attention and shrinking competition are expected to only limit the company's slide, not stop it.
The art market picked up in the following years, art supplies continued to shrink, and competition became fierce once again.
And since the natural trend is for reach to shrink as competition grows, Pages have to work harder and harder to stay visible.
Slices of the "attention pie" shrink as competition increases; everything matters less.
Returned 2 years ago to helm of the computer maker after PC sales shrunk, competition increased and global market share slipped.
"Opportunities are shrinking and competition increasing," said Sonya Perez, a single mother.
Elsewhere, Cormac McCarthy shrinks the competition with the almost biblically potent The Road, which is an American masterpiece and knows it.
He has led after 13 of the last 16 rounds played in major championships, and his consistency has shrunk his competition's margin for error.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com