He dresses in a ridiculous way, he's got billboards, he's got ridiculous ads, but he is a shrewd customer".
Absurdly, I thought, he went as far as to tell people he expected the thing to triple in value on its next appraisal, and prayed some devilish shrewd customer wouldn't wrest it from his inventory before that.
Innovative products, shrewd marketing, and adept customer service have created hundreds of these brands.
Michael Silberstein, managing director at the Palace, said that during tough economic times, Palace customers -- often shrewd businessmen and businesswomen themselves -- are often searching for the slightest imperfection, particularly in places like the Palace's four triplex suites with balconies, private elevators, bars and solariums with fireplaces.
There's nothing frugal about it — it's a shrewd, high-return investment in leading-edge customer service.
He said, "Salka's anger drives away the customers.... My competitor has a shrewd wife.
The runaway favourite was pizza cake, voted for by 6,983 customers, and described, with perhaps a shrewd eye to its potential consumers, as "great for birthdays, bar mitzvahs, weddings, and even lonely nights watching infomercials".
If this is the case, it would seem like a shrewd move on behalf of a cocktail bar owner, keeping customers indoors spending money on drinks.
Some companies, like Kellogg and Heinz, have managed to offset the higher ingredient costs and post robust profits by using shrewd commodity hedges and by raising prices without losing many customers.
But industry analysts say the move is a shrewd way for Microsoft both to appeal to a broader market and persuade skeptical customers to try the pen-based options.
Vonage's decision to set aside up to 13.5% of the shares offered in the deal to customers who opened an account with Vonage America prior to Dec. 15, 2005 is shrewd marketing.
