G.M. spent $1 million to $1.5 million a season to lend its name to the shows, fashion insiders say.
Participating malls will have fashion events including runway shows, fashion pop-up displays, shopping parties and special promotions.
The New Yorker, November 7 , 1994P. 207 SKETCHBOOK showing fashions by Ralph Lauren, Calvin Klein, Oscar de la Renta, Isaac Mizrahi, Russell Bennett, Todd Oldham, Joan Vass, Bill Blass, Donna Karan, Anna Sui, Arnold Scaasi, and Geoffrey Beene.
(Note: this is how you start to walk when you've seen too many fashion shows at fashion week).
But showing fashion in a museum is one thing.
Which is the risk of this when-to-show-what-not-to-show fashion world angst.
It's not as if the Modern has never shown fashion photography.
Is it any stranger than the kiddie-show fashion antics staged by the designer Thom Browne?
Click on Play, and the screen shots are played back in slide-show fashion.
The show's creative team reworked large portions of the show, fashioning a new finale and making trims.
