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Thus, the showroom collection was born.
On Sunday, as Phoebe Philo stood, heavily pregnant, to greet a hand-picked audience for what was not more than a Céline showroom collection put on models, it was hard not to think of her as the leading protagonist for this new woman.
He referenced artists like Kurt Cobain and Janis Joplin; and excitedly intoned how he views his showroom collection as a candy store, with something for everyone.
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Aimee Barrable at EMW said: "With online retailers continuing to win market share, high street firms have less of an appetite to open new shops, instead opting to develop online services or squeeze extra profits from existing space by changing the shopping experience or repurposing stores to act more as showrooms or collection points.
One of the most thrilling new trends in interiors is what Holly Hunt, owner of Holly Hunt showrooms and collections, refers to as "fashion to furnishings," -- one of a kind, limited edition used in at least some part of the design.
I'm just about to finish the design for 2012 spring/summer women's wear, preparing for the shooting and showroom for this collection.
Next, she stopped at the Domus Design Collection showroom at Madison Avenue and East 34th Street, where she picked out the Cube X, a night stand with a minimalist form she approved of: a box with a single oversize drawer.
The plans for the cavern he was building 22-metres beneath his house on Kensington's most exclusive street included a tennis court, a swimming pool and a showroom for his collection of vintage Ferraris.
Also next month, presumably in between writing her syndicated newspaper column, planning a new television series and magazine and running her company from the old Fruit of the Loom factory in Port Chester, she is opening a temporary home-collection showroom at Rockefeller Center.
After touring a few showrooms, he settled on the Domus Design Collection, a large showroom and retail store on Madison Avenue at 34th Street, which carries primarily European designs.
On Sunday, I stopped by the Jil Sander showroom to see the collection up close.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com