Its advertisers already use this data ("You can show your ad only to married women aged 35 and up who live in northern Ohio," Kirkpatrick notes), but apart from that, nobody can predict what the company will do with our information.
This won't show your ad often, but will show to the most meaningful searchers when it does.
You might even choose to show your ad to men only!
When a competing ad is playing on the TV, you can retaliate by showing your ads on the web.
With Facebook you will be able to select exactly the audience you want to reach, and we will only show your ads to them.
Managed placements do not require keywords and give you more control over your ads' placement, such as by letting you decide which websites cannot show your ads.
That's right, Google shows your ads on tens of thousands of different websites including Ask.com and AOL.com, but they only care about how you are doing on Google!
The "Show Your Joe" ad, selling Joe Boxer shorts, has gone viral, racking up more than 7 million hits on YouTube.
In fact, in our work to combat gender violence, we showed your catalogue ad to a group of students who are involved in a leadership program for girls.
For example, if you like Coca-Cola, Facebook will show your friends ads for Coke using your name as part of the advertisement.
