In conjunction with the film festival, Digital Domain erected a large display in a Shanghai mall, showcasing its VR technology being used in video games and short films like Chris Milk's "Evolution of Verse," which was produced by Megan Ellison's Annapurna Pictures and debuted at the Sundance film festival last year.
The Mills Corporation, a developer based in Arlington, Va., also includes Bass Pro Shops for fishing demonstrations and Gibson guitar showcases at its malls, which are expressly designed to attract tourists.
Haul videos typically showcase what someone accumulated at the mall: clothes, accessories, cosmetics, gadgets.
That Gostiny Dvor, the main shopping centre on Nevsky Prospekt (the equivalent of Oxford Street), had transformed from a showcase for rotting cabbages into a designer mall.
And on 13 July, Bondi's Roscoe Street Mall will turn into an art showcase as a special one-off Art on the Streets display.
Open daily 10.30am-8pm In the middle of mall hub, Orchard Road is a shiny, onyx-coloured diamond showcasing some of Singapore's most exciting fashion designers and artisans.
While an art museum and a shopping mall are scheduled to open in 2011, the area is already a showcase of modern architecture, cutting-edge art and international cuisine.
8 p.m. 2. Mall Food, in a Way Cater-cornered from the Pacific Asia Museum, an indoor regional mall from the 1980's has been opened to the sky to showcase Pasadena's mild climate.
Zegna was promised a high-end mall: Crossroads was a poster child for premium retail in India, showcasing luxury goods for the south Mumbai elite.
(The link with City Walk, however, was not entirely severed; the museum now rents large neon signs to the mall, providing the shopping center with some atmosphere and the museum with a showcase).
