Like Google's Daydream announcement a few weeks back, this is a reference device, a way of showcasing hardware designed specifically to work with the company's software.
That, Ellis explains, is what drove the company to stagger the Switch's launch, first with a video showcasing its hardware versatility and then drop by drop ever since, culminating with this week's pair of events in Tokyo and New York.
Assuming the role of scientist Gordon Freeman, you embark on a mission to rescue an alien-infested world.Nintendo and Playstation showcase the latest hardware and coolest games.
Offering quick and easy online play and the most impressive graphics on the system, it's the perfect showcase for the hardware's capabilities.
Sony Japan's awesome open-world physics adventure Gravity Rush should be out here in May, and as visual showcase for the hardware that is unmissable.
The Everest app was stitched together from more than 300,000 photographs and while linear in structure, it's not really a game – more a showcase for the hardware – it is captivating.
The show has essentially turned into a showcase for the hardware giant's high-res TVs, headphones and speakers.
If Jolla's licensing business takes off this separate company could end up acting as a hardware showcase to potential Sailfish licensees.
The bottom line for products like the Pixel 3, Pixel Slate and Home Hub is that Google is intent on delivering the best hardware showcase for what it's been working on over on the software side.
The three devices are said to consist of two smartwatches, one focusing on Google Now's cards based recommendations feature, and another device based on Qualcomm's Toq smartwatch, which was really just a hardware showcase for OEMs.
