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The championship is intending to showcase electric car technology and speed up development and innovation amongst manufacturers.
The races, which will all be held on street circuits, are intended to showcase electric car technology and speed up development and innovation among manufacturers, a Formula E spokesman said.
"The need to create fast, dependable and durable race cars will help to accelerate the sector and showcase electric cars to a large global audience," said Sir Richard Branson.
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Automakers were showcasing electric SUVs and sedans with longer range and luxury features Tuesday, trying to appeal to Chinese buyers as Beijing slashes subsidies that helped to launch the industry.
A few modern vehicles were also in the mix; local dealers showcased electric and other energy-efficient options.
Bolloré, the company funding the project, wants to showcase its electric vehicles and its lithium-metal-polymer battery technology.
The next big showcase for electric vehicles will be the Formula E series championship announced earlier this year, which is due to kick off in 2014.
The event featured exhibits and educational displays demonstrating environmentally conscious practices and products, a petting zoo, a showcase of electric and hybrid vehicles, electronics recycling and document shredding and more.
Or it would do if it were not followed by the equally addictive 'Diallo', which doesn't simply feature Ali Farka Toure, it's effectively his track, a showcase for his electric guitar and again taken at a faster tempo than usual.
Even with a hearty serving of celebrity helpers like O'Neal, Stephen Curry, Russell Westbrook, Dwyane Wade, J. Cole, and Quavo, this wasn't the electric showcase atmosphere that Dunk Contest enthusiasts have come to expect.
The music is unadorned, the better to showcase Glaspy's electric guitar and her extraordinary voice, as well as her plainspoken lyrics, which are, by turns, gently sentimental and firmly not: "I think you might be crying when I'm gone / You and I have been a mistake, I let it linger too long".
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