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The team wanted to determine the best way to showcase consumer web content on the phone to see how consumers would respond to apps that utilized a card-style design.
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(Even the right-learning Heritage Foundation called it "a showcase of consumer choice and free-market competition").
The Leo site is now shuttered, but the Internet Archive showed the spy software (also once advertised by Kumar in Hacking Team emails) promised to help customers "catch a cheating partner or control and monitor child, employee phone remotely". Kumar said he could showcase his consumer malware during our early conversations in spring last year, but later distanced himself from any such activity.
The start-ups also showcase more consumer-friendly applications of their technology.
Nearby are two other, classically postmodern works: a 1986 sculpture by Haim Steinbach that employs his signature motif — minimal display shelves showcasing slick consumer objects — and Allan McCollum's "Collection of 10 Plaster Surrogates" (1982-92): blank plaster reliefs, painted black in the center, that both mimic paintings and suggest the death of that medium.
The Coins tab will also showcase ways consumers can earn more Coins, giving developers increased exposure.
Perhaps the best that a more prosaic brand can do when it comes to storytelling is to showcase its consumers.
But instead of becoming a showcase of the consumer health benefits of genetic engineering, the crop is now used only to make industrial lubricants.
The consumer showcase of what's possible here is of course Apple's new animoji.
One company, Ebrary, started out seeking to provide a digital showcase to let consumers browse and buy books.
One of the first major public expressions of the newfound commitment to showcasing well-designed consumer products was Macy's department store's Art in Trade Exposition (1927), which was designed by the scenic designer and Theatre Guild founder Lee Simonson and owed a major conceptual debt to the Arts Décoratifs exposition that had taken place in Paris two years earlier.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com